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At the end of March, I met up with Ricardo Ortiz in midtown Atlanta to put together some business headshots that he could use to market his portfolio.

Ricardo is a real estate agent with a bachelor’s in psychology—and a very good friend of mine. That made this session especially meaningful for me, because knowing that a friend trusts you to help them market themselves out in the world makes a big impact. In the world today, a business headshot is important for all professionals. A good business headshot gives potential clients a first impression of your business and of you as a professional. I was so pleased to be able to help Ricardo get the right professional business headshots.

I wanted to showcase Ricardo’s personality in this session, so I decided to start out with a white background to create a soft environment. I wanted to capture a harmonious feeling of his desire to help people, one that he is carrying over from his degree in psychology to his new business in real estate. 

We also made use of the city environment to create some more grounded images to showcase Ricardo’s determination and solid decision-making. The gray concrete and pavement felt like the perfect contrasting background. In fact, one of my favorite images was in the parking lot, where the white lines stood out behind him but his relaxed posture said that he builds no borders, only bridges. 

It’s a pleasure to be able to photograph Ricardo and to showcase a Hispanic entrepreneur as well. Ricardo has so much to offer the world, and I hope that the images we captured during this session will help him to market himself, connect with new clients, and strengthen his new business.

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